“The Water Cooler”, Salone del Mobile

hololens, milan exhibit photographer, Salone del Mobile

I have been commissioned as exhibit photographer by O+A Studio, from San Francisco.
The O + A team shared their study during the last Salone del Mobile, with a site-specific exhibit for  “A joyful sense at work” project.
The installation refers to the possibility of future anthropocentric workspaces.
Undoubtedly, it has been captivating to participate  in this project with my photography.

How much of the physical office may be digitized and stored in a cloud?

Microsoft Hololens simulation, Photographer Lorenza Mercuri
A Joyful Sense at Work
Salone del Mobile, Studio O+A San Francisco
Photographer Lorenza Mercuri

Working with Microsoft Hololens, O+A’s explore how much of the physical office may be stored in a cloud… “the actual brick and mortar spaces (or steel and glass) may be as minimal as the galleries of an art museum”

Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace, Mafia Bags, Photographer Lorenza Mercuri
Wearable Workspace: study for prosthetic work clothes that turn into mobile workstation
(Studio O+A / Mafia Bags of San Francisco)

The Wather Cooler

“The Water Cooler”: the vision of a workspace with the shape-shifting fluidity of water — therefore bare, adaptable, introspective and enriching – maybe capable of cultivating ideas and happiness

“The Water Cooler” O + A studio for the Salone del Mobile Photographer Lorenza Mercuri

“The Water Cooler” O + A studio for the Salone del Mobile Photographer Lorenza Mercuri
“The Water Cooler”
A Joyful Sense at Work Salone del Mobile, Studio O+A San Francisco Photographer Lorenza Mercuri
Fernanda D’Agostino’s “Generativity Pool”
“The Water Cooler” O + A studio for the Salone del Mobile Photographer Lorenza Mercuri
Fernanda D’Agostino’s “Generativity Pool”

The Water Cooler, lie down and look on a cloud overhead

lie down and look on a cloud overhead

SMW Milan

event photographer: social media week, Milan

SMW is the leading news platform which hosts conferences on six continents, partner with global brands, international and local agencies, startups and platform companies to share contents, best ideas, and innovations into how social media and digital technology are changing our society, culture, and economic scenarios.
I’ve been in charge for the photo coverage of just-concluded SMW event in Milan, what I bring home are definitive interesting insight on digital practices and opportunities and photo shoot focused on engaging context and participants.

Company | Japan#01

As for individuals belonging to a group, institutions are also to be understood as social bodies which need the closest settlement to aggregate. Companies are physically alongside each other, interconnected to the point of being able to converse among themselves, the distance would mark guilty isolation, absenteeism from decision-making power.